![]() ![]() In June 2017, Apple announced its beautiful iOS ARKit library, making immersion its top priority. Tech titans like Microsoft, Facebook, and Apple learned this harsh lesson by heart. While Google Glass solved the usability problem, it was still nothing more than a 2D image plotted in the air. However, we do care in this article for one particular reason - immersion in the environment. Two years passed, and by the time this amazing product was expected to come to life, it was already dead! Many critics analyzed the reasons for the failure of Google Glass, putting the blame on anything ranging from social aspects to Google’s dull approach at launching the product. Then Google surprised us with a piece of science fiction, Google Glass. They were not augmented reality, but rather augmented QR codes. But they never never took off as a concept. ![]() Beside the strong return of the great bunny transformers, we saw a wave of apps that drop 3D objects on printed QR codes. ![]() For instance, the AR hype took off again when developers got access to individual frames from mobile cameras. If you traced other AR hypes, you will notice this. I believe AR has always been missing two key technology leaps to make it useful: usability and immersion. However, humanity didn’t take long to realize that transforming faces into bunnies wasn’t one of their most imminent needs, and soon the hype faded! Apps at that time usually were used to transform your face. We can pin down the first serious development of AR to the time developers got access to individual frames from webcams. Every experienced developer is probably aware of the fact that AR is an old concept. ![]()
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